Iceland’s crusade against plastic pollution

Speaker: Hilary Berg

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Iceland’s crusade against plastic pollution


We are facing a global crisis. Since the 1950s the world has produced over 8 billion tonnes of plastic and 80% of it still exists in the environment. Every year 12 million tonnes enters our oceans, where it breaks down into microplastics and enters our food chain.

In January 2018 Iceland gained global attention when it became the first supermarket in the world to pledge to banish plastic from its own label packaging by 2023. The business has since removed over 3,000 tonnes of plastic and by the end of the year will have stopped producing 100 million black plastic ready meal trays, switching to a board-based alternative.  As Iceland’s Head of Sustainability and CSR, Hil is a key member of the team leading the campaign. She will discuss the reasons for action, Iceland’s objectives, the challenges faced by the company and its vision for a more sustainable business sector.