The Farm Advisor Communication Tool (FACT): practical support for effective conversations on veterinary medicines use

Speaker: Alison Bard

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The Farm Advisor Communication Tool (FACT): practical support for effective conversations on veterinary medicines use


This webinar will offer participants the opportunity to explore the Farm Advisor Communication Tool (FACT), developed at the Bristol Veterinary School for enhancing communication on change between advisors and their farm clients. Informed by Alison’s PhD research examining Motivational Interviewing, veterinary communication and the herd health advisory paradigm, FACT guidelines aim to deliver a practical and easy to adopt process for effective conversations on animal health and welfare topics. Participants can expect to take away a better understanding of how to engage their clients in conversations about veterinary medicines use, combined with support sheets to download for themselves and their farm clients to enact the FACT in practice.

 

ILOs

  • Outline the rationale for adopting evidence-based communication attributes in veterinary advisory discussions
  • Discuss the principles of adopting the Farm Advisor Communication Tool (FACT) with farm clients
  • List the components of FACT and their practical application in an advisory interaction
  • Describe core communication behaviours that underpin FACT
  • Appraise the impact of engaging with farmers using FACT